Lisa Chedanne established Lilya after a revelation that there were no Australian designers encompassing folk-like chic. This approach led to collections that exuded an effortless, easy to wear, natural appearance to fashion. The brand appeals to young women, through its ability to emphasize the “natural beauty of women wearing the clothes, rather than women feeling as though the clothes were wearing them”. 

Lisa Chedanne’s experience working for Georgio Armani, Loewe and Belinda cemented her approach as a designer who values quality, design and fit whilst having an effortless easy to wear collection. Lilya thus offers a sentimental feel to fashion, creating garments that tell a story by encouraging us to “cherish the small joys in life” whilst offering effortless beauty and a sense of connection with its collection of authentic, laid- back fashion that has earned her a spot in the limelight of the Australian Fashion industry.