Bergdorf Goodman : The Most Beautiful Window Display

Today's post is about {fantastic} window shopping. Travelling in different countries and cities is the most interesting thing with shopping as trends are very different wether you go to Europe, America, Asia or Australia. Not only people have unique styles and taste but shops and shopping centres too.

Paris and New York are two great examples of how to show trends. If you go around Paris you will be amazed by Galeries Lafayette department store, a huge building with many levels showing thousands of national and international brands.

Then there is New York : Macy's, Bloomingdales, and Bergdorf Goodman. Bergdorf Goodman is the go-to department store for luxury goods. Prada, Gucci, Lanvin, Saint Laurent ... all of the best worldwide designers are at Bergdorf.

Located on the famous Fifth Avenue, Manhattan, the store was founded in 1899 as a tailor shop by Herman Bergdorf an immigrant from Alsace in France. Edwin Goodman, a young 23-year old American Jewish merchant moved to NYC and worked as an apprentice for Bergdorf. After two years Goodman raised enough money to purchase an interest in the business which was renamed Bergdorf Goodman in 1901.

In 1914 Bergdorf Goodman became the first couturier to introduce ready-to-wear, making the business a destination for American and French fashion.

The department store we know today was born.


Bergdorf's window displays are some of the best in the world because of their creativity, uniqueness, and because there is always a real idea behind the window. The store gets inspired by everyday life, TV, newspapers ... There is always a way to create an atmosphere from life.

September 2014 is : Women and Technology {that's what we think it might be. We are waiting for the September issue to know exactly what it's all about !}.


Check out Bergdorf's other displays at








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